About the Client
František Jungvirt He is a leading Czech glass artist and designer. His delicate yet bold work has earned him awards and a following from customers around the world. He blends craftsmanship with emotion, and modern expression with Czech tradition. Our goal was to create an email campaign that would represent this brand—while also serving as an effective sales and communication channel.
From Scratch to a Stylish System
When we first started, email marketing didn’t exist. No templates, no databases, no plan. Just a strong brand and high expectations that the end result would be flawless—visually, in tone, and technically.
Together, we built:
- A complete email strategy from scratch
- an aesthetic template in keeping with the brand's style
- a content plan that combines sales, stories, and inspiration
- simple but functional automation
- Integration with an e-shop, CRM, and lead generation
Content That Builds Relationships
František Jungvirt’s emails are more than just a source of information. They’re stories about his creative process, glimpses into his studio, and carefully curated updates.
The newsletters cover the following topics:
- Presentation of New Collections
- The Creation Process and Artisanal Details
- Announcements about exhibitions, collaborations, and events
- Personal messages from František
- product care tips or style inspiration
All presented with a clean visual style, an eye for detail, and a tone that reflects the brand.
Technology that doesn't get in the way, but serves a purpose
Email marketing runs on Ecomail, which is integrated with the website and online store.
We have set the following:
- Contact collection (pop-up, embedded form)
- Transactional emails with a branded look
- automatic welcome emails
- Seasonal Mailing Schedule
- simple segmentation and reporting
Results
- We launched the brand's first email channel
- We send out regular newsletters with a 45–60 % open rate
- We help sell limited-edition collections during the first few days
- An organically growing database of real customers and fans
- A communication style that aligns with the brand's visual language
