Emailing with toned biceps: How do we promote Euforia Fitness?

Client

Euphoria Fitness

Start of Collaboration

2021

Activities

email marketing, automation, content, segmentation

Platforms Used

Ecomail, Google Sheets, Forms, CRM

About the Client

Euphoria Fitness is a chain of modern fitness centers that emphasizes not only top-notch equipment, but also community, motivation, and the joy of exercise. It combines a personalized approach, innovative training programs, and a brand that speaks the language of its clients—energetically, clearly, and without unnecessary formality.

What We Discussed

It all started with a question: How can we get more out of email marketing than just booking confirmations? Together, we found the answer in a strategy that combines regular newsletters, simple automation, and content that people are genuinely interested in.

Our Solutions in Practice

1. Strategic Kick-off

First, we sat down and analyzed:

how coaches, the front desk, and the brand as a whole communicate
what interests each segment (new customer × loyal customer × prospective customer)
What data do we have available, and what can we get out of it?

Based on this, we designed basic communication scenarios, segmentation, and a mailing roadmap.

2. Regular newsletters that aren't annoying

This email isn't just about a discount on protein. At Euphoria Fitness, we focus on a combination of:

Inspiring Tips for Training and Recovery
Invitations to events, group classes, and challenges
News from the branches and interviews with coaches
Reminders about membership or loyalty program benefits

The tone is friendly, energetic, and laced with a touch of humor. Just like the brand itself.

3. Automation: Things That Do the Work for You

We implemented simple but effective automations:

Welcome Series for Prospective New Members
Follow-up after the first visit – motivational message + offer
Reactivating inactive clients (e.g., “We haven’t seen you in a week…”)
cross-sell offers (e.g., nutrition, training plan, merchandise)

4. Visual Identity and Template

We created a modern template that aligns with the brand—vibrant colors, large typography, plenty of space for photos from our branches, and motivational quotes. Everything is optimized for mobile, since 80% of % clients read their emails on their phones—often on their way to the gym.